ASHA by Ashley McCormick is a resort-inspired lifestyle brand rooted in elegance, wanderlust, and heritage. What began with a sketch during Ashley’s senior year at Georgetown has grown into a globally minded, artfully crafted collection of jewelry, embroidered fashion, and travel-ready accessories.

Raised in Greenwich, CT and inspired by summers on Nantucket, studying art history in Florence and Paris, and the vibrant markets of Marrakech & the south of France, Ashley designs through the lens of a collector and a curator—blending old-world sophistication with modern femininity. Every piece tells a story: jewelry echoing Moorish architecture, a kaftan stitched with the spirit of Mediterranean tiles, a dress destined for long lunches in the sun.

With boutiques in Greenwich, Palm Beach, & Nantucket, ASHA invites women to dress beautifully, live artfully, and carry a sense of place—wherever they go. ASHA is proudly female-founded, globally minded, and rooted in beauty that endures.